Hemwaani beforehand labored at 9X Media, the place she was the senior vp and chief content material officer for the final 4 years. She has additionally labored at corporations like Common Music Group, Star TV Community, The Occasions of India Group, Suggestions Movies and Reliance Leisure.
Eros Music has additionally been rebranded as Eros Now Music, stated the corporate. The platform will now cater to each movie and non-film music, which incorporates unbiased artists and originals.
In April this yr, Indian media and leisure firm Eros merged with American media and leisure firm STX Leisure.
Talking concerning the appointment, Rishika Lulla Singh, co-president, Eros STX International Company, stated, “Music performs a major half in Indian tradition. With Eros Now Music we goal to take client expertise a notch larger by providing the viewers a diversified playlist that brings rising and established artist throughout geographies of the nation collectively on one single platform. Moreover, the worldwide presence of the OTT platform Eros Now will assist in enhancing Eros Now Music attain and cater to a wider set of music lovers who get pleasure from native, cultural, music.”
Kumar Ahuja, chief working officer, Eros Worldwide, stated, “Rajitta comes with confirmed management and enterprise experience and can play a key position in upscaling Eros Now Music enterprise within the rising markets. We’re delighted to have her onboard and navigate the model’s progress story.”
Eros Now Music stated it is going to be releasing lots of of originals within the subsequent yr. The corporate stated these releases would embody genres like indie, pop, Sufi, EDM, hip-hop, new-age, and can embrace languages like Hindi, Punjabi, Bhojpuri, Haryanvi.